Performance Digital Marketing with a Full-Funnel Approach
A paid social strategy is the cornerstone of successful social media marketing today. In many cases, paid social ads are the only way to actually get ROI from social.
Paid social has become a digital marketing essential for any business. With cross-device insight and audience targeting simply unavailable elsewhere, its customer acquisition power now rivals search.
ADVERTISING WITH ADWORDS
There are many types of ad formats. Text,
Responsive, Ads with Extensions, Shopping, Image, Video, App promotion, Call-Only, & Rich Media
Using AdWords and Google's Search Network, your ads may appear on : Google Search, Google Shopping, Google Maps, Google Play, & partner sites.
On the Google Display Network, your ads may appear on:
Google sites like YouTube, Blogger, and Gmail. In addition to partnering websites across the internet.
Display advertising that is trackable, transparent, and has measurable impact on brand awareness and direct response.
Behind every Shopping campaign is a product feed, directly responsible for the volume and quality of Shopping traffic, or in other words, how much revenue it brings in.
Feed-based advertising is essential for maximizing revenue not only on Google and Bing Shopping, but also on Facebook, Display, and more.