Since the age of 12, I have yet to earn $100 that I do not appreciate. From babysitting, custodial engineering, food & beverage, events, and marketing, my career has traversed across the United States and abroad. I hope to be creatively honest, yet provocative in my approach that inspires an insatiable desire to learn more about me.
Director, Client Strategy
As Director of Client Strategy I lead digital marketing strategy and innovation for Seychelle Media’s clients. Gathering, defining, and further clarifying insights that drive creative solutions and elevate the marketing strategy. Responsibilities included: Collaborating with internal team to define marketing KPIs, business objectives and project objectives ● Designing proposed marketing campaign architecture and flows per project ● Design marketing monthly, quarterly, and annual calendars ● Defining audience segmentation options based on existing customer data ● Defining new customer acquisition targeting options working directly with Data Partners ● Leading client strategy sessions ● Conducting research, stakeholder interviews, brainstorming sessions ● Staying abreast of emerging behaviors, technologies and companies that are changing clients' business and informing the internal team and clients on recommendations to adjust ● Acting as an internal resource, championing content and digital innovation at every opportunity ● Selecting appropriate frameworks, tools and approaches to solving client problems ● Employing business model development, financial modeling, organizational strategy, channel and go-to-market models, customer / market research ● Crafting proposals to expand business with existing clients ● Assisting Business Development team in securing new business, from the proposal stage through client pitch meetings to new client onboarding ● Developing deep understanding of client’s business environment and strategy ● Delivering analytics and reporting for each client ● Co-leading internal creative brainstorming sessions ● Working closely with paid and organic social media teams for campaign optimization ● Internal Reporting ● Thought Leadership
I have been a Marketing Manager for the online graduate degree programs with University of Florida, Pepperdine, University of San Francisco, Portland State, Marylhurst, and Vermont Law School; project and relationship manager to internals and external partners; build and execute marketing strategy and content for email, referral, social media, creative, outreach, print, and mail through competitive research, benchmarking, messaging, and audience identification; develop budget forecasting, lead generation, infographics, landing pages, webinars, competitive set, and assist with SEO optimization, internet ads, portals, and social calendars; continuously improved by capturing and analyzing the appropriate social, lead, and pacing metrics, insights, and best practices; collaborate with other departments (student support, recruitment, creative services, partnerships, paid search, media, research, etc.) to manage content and academic partner relationships; manage database cultivation marketing, landing pages, lead form optimization, and web assets to generate leads through the pipeline.
The Walt Disney Co.
with Creative inc.
Creative inc. is an in-house idea agency for The Walt Disney Company. We contribute to the creative environment both physical and digital for our peers. Creative inc. has trained over 2,000 Cast Members around the world in a creativity workshop called, ToyBox. Produced and assisted strategic innovation projects for Disney teams as 'creative ideation consultants’ and ‘cultural change agents’ to design engaging, collaborative forums that capture unlikely connections and produce new ideas; Worked with key leaders across Theme Parks and Resorts Marketing on high-priority, multi-million dollar projects; Facilitated sessions with Disney’s Innovation Toy Box and other lateral thinking tools, to help partners digest consumer insights and to break down current business challenges; Managed all production logistics for domestic and international projects including coordination of budgets, vendors, travel, and expenses; Managed back end of internal creative site.
The Walt Disney Co.
Facilitated wide range of clients (10 – 1,000) through team builders, Created original activities in collaboration with creative design and operations teams; Led four to nine hour Walt Disney World offering inside looks and additional Park stories; Increased profits by $20K when revealing discrepancies in printing costs while performing budget audits and data analysis; Performed strategic analysis of industries and locations with department manager partners for future Disney Institute private course offerings and to reflect on years of public tours.
Marketing & Events
Increased bookings by directing marketing initiatives including: sales for LA-area hotels and bridal conventions, social media marketing for Yelp and Facebook, media and film advertising for Bravo’s Housewives franchise; Managed Public Relations for celebrity, royal, and Il Cielo dignitary guests; Managed 10 – 150 attendees celebrations; Successfully executed and publicized private events by partnering with third party vendors; Managed local business relationships for various resource exchanges.
Events & Floor Mgr
Worked with promotion teams, managed menu revisions; scheduling for 40 employees; FOH opener; liquor inventory; administrative work; managed dining room for private and large events; maintained standard of care, cleanliness, and efficiency on and off the floor; managed the day-to-day management of a restaurant with 85 seats.
The Walt Disney Co.
Greeted and assisted Guest's needs from dietary restraints to guest recovery in 6 languages; acted as a communication hub for guest's inquiries about the rest of the park; used my extensive knowledge about Disney to contribute or facilitate a guest's experience; was flexible in a team-orientated and multi-tasking environment from reservations to dining; supported restaurant staff before and after each meal as needed; used a narrated spiel to deliver dining and event information to the guests while using improv to answer sudden and unexpected questions.